20 Feb Data-Driven Product Expansion and Value Creation for Tech and Software Companies
Revenue growth value drivers
Solo episode with Bruce Sinclair, the host of the show, discussing data-driven value creation for tech & software companies and data-driven product expansion with fintech for traditional companies.
Product expansion driven by proprietary primary customer data excerpt: When architected correctly, smart products yield proprietary primary customer data that can be used to drive low-risk product expansion. Like Tesla, your company can also offer insurance and other high-margin, competitively priced products that precisely fit each customer’s needs.
Smart digital value creation for tech and software companies excerpt: Smart digital transformation can be applied to any company, but the type of company determines the specific tools needed for implementation.
In this episode, Bruce discusses:
- Using smart digital to understand who your customers are and what they need.
- How to use proprietary primary customer data to underwrite fintech products like insurance.
- Case study of Tesla Insurance.
- How smart digital transformation is applied differently to traditional companies, tech companies and software companies.
- The importance of value sims and how they are used.
Mentioned in this Episode and Other Useful Links
- Article 1: Smart Digital Value Creation for Tech and Software Companies
- Article 2: Product Expansion Driven by Proprietary Primary Customer Data
- LinkedIn newsletter containing these and future articles
- Season 1: Related episodes
- Season 2: Episodes and show notes
- Season 2 book: The Private Equity Digital Operating Partner
- Season 1 book: IoT Inc
- Training: Smart digital transformation certification
